As a longstanding tanning and skincare line with a loyal following, achieving a recognizable brand refresh was essential to this logo and packaging redesign. We kept the familiar bright yellow and red color scheme, but gave it a major glow-up with a customized typestyle and more refined layout. Promotional imagery highlights appreciation for the natural Hawaiian ingredients including Kona Coffee, Aloe and Kakui Nut. Can you feel the sunshine and island vibes?